Competitive intelligence is the process
to understand and anticipate the competitive environment. It
monitors, analyzes, and forecasts the behavior and direction
of all the forces affecting an industry's and a company's competitiveness
and prosperity. Competitive Inteligence does not equal to competitor
intelligence. Competitor intelligence is only one branch of
Competitive Intelligence.
We not only conduct basic competitor
capabilities analysis (the SWOT analysis: strengths, weaknesses,
opportunities and threats), but also include competitor benchmarking,
financial & cost analysis, management personality profiling,
industry trend analysis, etc.
Our competitive Intelligence consists
of 4 key steps:
First
understand what is your objective, its scope and depth
Gather
all necessary information and facts using various channels
Analyze
these information and facts to break down a complex phenomenon
into simple building blocks.
Put
together the screened build blocks (data and information)
to form a holistic picture.
When you need to
Focus on your real competitive threats
Uncover your competitors' cost of operations
Predict your competitors' behavior
Identify your competitors' black holes (blindspots)
Understand your industry
Strategically group and map your competitors, etc.
We can help you to
Identify your true major competitive threats
Anticipate if these threats remain the same over the
next five years or not
Identify the ways to assess your competitors' cost structure
Determine your competitors' strategy based on various
elements
Predict your industry's evolution paths
Identify sources of critical change in the market
Our knowledge and expertise are invaluable
resource for you to use, which are just at your fingertips.
When you need Competitive Intelligence service, please contact
us by click the link below or call us at toll free 0120-078-616
(from overseas please dial +81-78-845-8620).
